The Inside Scoop at

Seven Deadly Sins

Posted on: October 19, 2012

Yesterday, a customer had a LOT of “green” questions – so I ultimately ended up at the “Sins of Greenwashing” website. The thrilling news is their claim of 73% more green products on the market today than in 2009.

The downside: their last report is dated 2010!

However, I was still drawn to their Seven Sins of Greenwashing (as illustrated at left).

So, for a little fun and enlightenment, here are their SEVEN DEADLY SINS:

  • Sin of Hidden Trade-Off: claiming a product is green without attention to other important environmental issues
  • Sin of No Proof: claims that cannot be substantiated.
  • Sin of Vagueness: a poorly-defined claim. “All natural” is an example.
  • Sin of Worshipping False Labels: when, through words or images, a third-party endorsement is suggested where none exists.
  • Sin of Irrelevance: when an environmental claim is truthful – but unimportant, or unhelpful.
  • Sin of Lesser of Two Evils: “Organic” cigarettes is an example of this sin, or a “fuel-efficient” SUV.
  • Sin of Fibbing: Environmental claims that are simply false.

One of the forerunners of the “green” movement must surely be Mother Earth News – which includes in its franchise the magazine Mother Earth Living. Look for our ad!

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