The Inside Scoop at

SMU (Texas) Dorms – Made in America

Posted on: September 21, 2011

Fascinating story on ABC World News last night (20 Sept 2011):

Having worked at a local college, and having seen a local Pepsi bottler given up in favor of a Coca-Cola supplier with deeper pockets, I was unsurprised that campuses across the US had helpfully supplied catalogues to Dorm-living students in a bid at easing their room decorating. The scheme is known as On Campus Marketing. I intentionally do not supply you with their website URL.

SMU – Southern Methodist University – is estimated to be among 850 colleges/universities in the US dealing with this Residence Hall source catalogue. NO American-made goods on offer!

Of course, the main thrust of the report was How Many American Jobs might dorm “supplies” orders provide. The surprising conclusion follows, as an example, the thinking of a North Carolina company:

World News introduced On Campus Marketing to Celia Rachel in Mohican Mills, N.C., a company that makes bedding at the same price as its foreign competitors. Celia Rachel boasts that its sheets are not only the same price, but last three times as long as the ones On Campus Marketing is selling right now.”

 Celia Rachel claims that college/university dorm orders would add 1300 new employees. Thirteen hundred

And the cost to students:

A similarly decorated half-a-dorm-room actually cost the student LESS than the catalogue offer! Congratulations SMU for opening the eyes of administrators.

3 Responses to "SMU (Texas) Dorms – Made in America"

I am very interested. We need the name of a catalog where we can buy these Made-in-America items. Or publish a list of the item brands and where to get them.
You put in a lot of research hours. Please share all of the info.
Bolingbrook, IL

Hi, Theresa —

There have been a couple websites that sprang to life recently, featuring American-made goods. Some will come up on a search-engine. For instance, appears in the listing at ABC News has a limited listing of companies, which you can find at this link for Find Made in America.

As to catalogues – in an age when we’re all cognizant of the use of precious resources – it’s difficult for those without computer access, but far easier to search on the internet. I have a feeling there are a LOT of companies out there, manufacturing all manner of products, who are all doing their best to get word out that they exist!

When it comes to catalogues AIMED at particular groups — like a ‘captive’ audience of Dormed Students — it’s really the institution trying their best to point the consumer to a particular path because there’s something in it for them… A monetary slice of the pie. There’s just something distasteful about that, in my personal opinion.

This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

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