The Inside Scoop at

EARTH, our only frontier

Posted on: April 22, 2011

In celebration of  “Earth Day”, the Team at CellularWindowShades joins the crowd with our 2-cents worth!

One thing I can comment on today is, with our recent move to Williston, Vermont (from Essex Junction, Vermont), we’ve undoubtedly accomplished some savings as far as our utilities (heat, lights) go. It’s like going from an appliance made in the “good old days” and upgrading to a spanking new 5-energy-stars one! Chalk up one for the planet.

Our company has, in the past, donated products and money; two more recent ones I recall (1) a donation to Haitian Relief accumulated from a percentage of sales, to help with the aftermath of their devastating earthquake. We also (2) participated in a donation of shades to the Salvation Army, which sold the units through their local store. Giving back means a lot to our company. Chalk up two for the planet.

Some companies “give” to their customers: Starbucks, for instance, has a promotion for free coffee or tea — providing you show up with a reusable mug.

Reading through Starbucks’ blog post on their Earth Day promotion, it really strikes me that our cellular window shades fit right into this scheme of “the impact one can make through careful, conscious choices.” Starbucks recognizes the impact of trash on this planet with a build-up of one-use beverage containers in our landfills. The wonderful thing about our products are their longevity — a Symphony Shade is for life! You repair rather than replace. And in this world of easy disposability, that is a rarity indeed.

Tell us how you celebrate “Earth Day” today. We’d love to know!


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